Discovery Networks International has appointed Deena Edwards as senior-vice president of global branded solutions.
Working with international ad sales teams based around the world, Edwards will develop global and regional branded entertainment solutions for advertising clients across original productions, digital media and Discovery Enterprises International.
Edwards has worked for Discovery Communications for 18 years, most recently as senior-vice president of integrated content for Discovery Channel and Science Channel.
“Deena’s proven track record of developing branded solutions for our flagship Discovery Channel in the United States makes her the perfect choice for this newly-created position. She brings a spirit of collaboration and a solid understanding of the network’s content proposition – from development, program planning, operations and marketing, to integrated content and branded entertainment solutions for clients,” said Doug Baker, executive vice-president and chief financial officer, DNI, to whom she reports.
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