CTC to produce content specifically for online service

Russian broadcaster CTC Media plans to produce content exclusive to its Videomore online portal next year via a new subsidiary, according to local reports.

CTC’s strategy and business development chief Vyacheslav Sinadsky said that CTC Media’s Story First production arm would create a unit specifically to develop content for the internet TV service, with a focus on short-form content.

Sinadsky said that CTC would continue to focus primarily on an advertising-driven model as it was not clear that a paid-for service would attract sufficient viewers.

In parallel to developing Videomore, CTC is exploring the possibility of creating a new online platform in collaboration with other Russian broadcasters on the model of the US Hulu service, in which case Videomore could be closed or merged with the new service.

Tags: CTC Media, Russia