Portugal Telecom has added sports channel A Bola to its Meo TV platform.
Operated by the sports daily of the same name, A Bola will offer a strong emphasis on football coverage. Portugal Telecom said the launch of A Bola was in keeping with its strategy to offer a strong sports line-up. The channel will join other sports networks offered by Meo, including Benfica TV, Real Madrid TV, BarçaTV, ChelseaTV and Man United TV.
The A Bola newspaper has a daily circulation of about 900,000 readers.
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