Social TV market set for strong growth

The global ‘social TV’ market, including hardware, is expected to reach US$256.44 billion (€197 billion) by 2017 with a compound annual growth rate of 11.2%, according to a report by US-based analysts MarketsandMarkets.

According to the report, ‘social TV’ market revenues will amount to US$151.14 billion this year, with Europe commanding the largest share – US$55.48 billion European revenues are expected to grow to US$77.74 billion by 2017, representing a CAGR of 7%.

The report analysed the hardware and smart TV market by value and volume, social TV technologies and platforms, end user technology, second-screen usage and TV viewing behaviour.