Over 86% of UK viewers with smart devices have used a second-screen device while watching TV, but only 19% rate their ability to engage with shows positively, according to research carried out for infrastructure provider Red Bee Media.
Some 78% of those surveyed thought that smart devices were a better way to interact with TV shows than existing methods such as the red button or telephone call-ins. However, only one in five had used an app that was synchronised with broadcast content.
Some 52% of the survey sample had used a second screen to find out more about a TV programme, while one in three said they were more likely to watch a show live rather than on-demand if there was a significant social media buzz around that programme.
Some 29% of respondents said they would look to a TV channel or platform to provide synchronous apps for TV shows, while 21% would search for apps individually.
Digital media consultancy Decipher polled over 2,000 smart device owners for Red Bee.
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21 October 2021 @ 10:37:22 UTC