Some 12 million urban and five million rural households in Russia were able to receive DVB-T2-based digital-terrestrial TV at the beginning of this year, according to a study by J’Son & Partners Consulting.
J’Son & Partners estimated that some 11% of households were actually watching DTT at the end of the second quarter, with growth being strong in urban centres of more than 100,000 people.
According to the researchers, large numbers of households with pay TV were turning to DTT to connect second TVs in the household. Other than this segment, DTT would have most appeal to households that currently receive analogue over-the-air TV and low-cost social packages from service providers, according to J’Son & Partners.
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