Sky Go breaks records with Ryder Cup coverage

Sky’s coverage of the Ryder Cup golf tournament attracted record levels of online and mobile viewing to its multiscreen service Sky Go.

During the tournament, which lasted from September 25 to 30, 700,000 people watched live coverage using Sky Go, two-thirds of whom used a mobile or tablet to watch the content, as opposed to a PC or games console.
A peak audience of more than 200,000 Sky Go users watched the action on the last day as Europe dramatically won the tournament against the US.

An additional 174,000 Sky customers accessed the interactive coverage of the tournament through the red button on their Sky Plus HD box.

Luke Bradley-Jones, brand director, TV Products, said: “These record-breaking figures for Sky Go demonstrate how Sky customers are increasingly embracing new technologies to make sure they don’t miss a moment of the action. Sky Sports’ coverage of last weekend’s dramatic Ryder Cup had Sky customers in their hundreds of thousands reaching for their smartphones and mobile tablets to enjoy stunning live coverage and up-to-the-minute news.”

Tags: BSkyB, Sky Go, UK