TV recommendation specialist ThinkAnalytics has joined the Microsoft Mediaroom IPTV partner programme.
The move means ThinkAnalytics will offer content recommendations to Microsoft Mediaroom for live, recorded, and on demand programming across devices.
“With today’s announcement, we’re bringing the power and versatility of ThinkAnalytics to Mediaroom for the first time,” said Peter Docherty, founder and chief technology officer, ThinkAnalytics. “Our ability to build multiple profiles per set-top box allows us to have unique recommendations for each person in a household. Bringing together live TV metadata with set-top box viewing histories, combined with Mediaroom TV services, delivers very compelling and richer discovery and recommendations results for any video-enabled device.”