The broadcaster has signed a deal with Brightcove to use the online video specialist’s App Cloud platform to develop and manage dual screen catch-up TV services. The first service will be developed for DNI’s Italian free-to-air channel DMAX, with an app that enables viewers to find and stream various programming, including Dirty Jobs, LA Ink and Miami Ink using iPads or iPhones to Apple TV-connected TVs. Once the selected programme begins playing on the TV, viewers will be able to access additional content such as actor bios and recaps on their iPad or iPhone. The companion devices will also act as a remote control, enabling users to pause, play, fast-forward and rewind content on the TV.
“Discovery Networks International is pleased to build upon our long-standing commitment to innovation in programming and technology by providing our dedicated viewing audience with richer, more contextual opportunities to interact with our content,” said David Schafer, vice-president, international digital media at Discovery Communications. “We are delighted to be working with Brightcove on our first app with DMAX Italy and in the future as we roll out into additional markets.”