UA.TV is being sold as a monthly prepaid service and is available alongside MTG’s premium DTH platform Viasat. It costs UAH39 (€3.70) per month.
The new service offers a basic package of 58 channels to customers who purchase a satellite dish and receiver. The package includes Viasat’s TV1000 Russian Kino, Viasat Nature and Viasat Explorer channels, as well as third party channels including Discovery, children’s channel Detskiy and national free-to-air channels Pershy Natsionalny, 1+1, Ukraine, STB and ICTV.
Jørgen Madsen, president and CEO of MTG, said: “The launch of UA.TV is the next step in the development of our pay TV business in Ukraine. The addition of a new, separate, pre-paid mass market entry level pay TV brand is intended to make our services available to even more of the 19 million TV households in the country, as the service is easily accessible to people who choose not to have one of our more comprehensive subscription services.”