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UTH rebrands and refocuses Muz as You

Russian channel provider UTH Russia is to rebrand its music channel Muz in the autumn and refocus it as a general entertainment service.

The channel will be renamed You and will be aimed at an 11-34 audience with a core target of 16-30 year-olds. You will take over the existing distribution of Muz, while UTH will launch a separate music service, Muz-TV.

Tags: Russia, UTH