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Bouygues and Darty team up for multi-play offering

France’s Bouygues Telecom and retail chain Darty have teamed up to offer a combined Bouygues Telecom and Darty service through Darty stores.

The pair are offering Offres Bouygues Telecom Edition Darty exclusively via Darty’s 226 stores across the country, combining the Bbox fixed-line broadband and TV service, the Eden mobile service and Ideo quad-play offering.
Darty will be responsible for installation and customer care.