YouTube is to launch sports rights agency MP & Silva’s online sports channel Love Football on the online video platform in partnership with digital specialist Rightster.
Love Football will offer highlights from Italy’s Serie A, France’s Ligue 1, US.Major League Soccer, Brazil’s Serie A and the Championship, FA Cup and Capital One Cup from England.
Stephen Nuttall, senior director, sports, YouTube EMEA, said: “We’re delighted to be able to offer content from Italian Serie A, French Ligue 1 and other international leagues to YouTube’s passionate football community around the world. Our ambition is to establish YouTube as a destination for goals and highlights and this deal adds another top league to YouTube’s football offer.”
Serie A highlights clips will be available no later than three hours after a match, with goals available within five hours of the end of the match and will be available worldwide. Ligue 1 rights will be available across Europe except in France and Spain, Asia, sub-Saharan Africa and Oceania.
The English Championship and Capital One Cup highlights will only be available in Asia, but the FA Cup will also be available in Germany, Italy, Turkey, Belgium, Portugal, Austria and Switzerland. Major League Soccer will be available worldwide except in the US, Canada and Mexico and Brazilian Serie A will be available in France, Germany, Holland, Belgium, Switzerland, Austria, Japan, Indonesia, Malaysia, Singapore, Thailand, Vietnam and Myanmar and in the UK and Ireland from 2013.