Netflix confirms Scandi launch

Online video streaming service Netflix is to launch in Sweden and across the Nordic region, as first revealed by DTVE sister publication TBI in May. 
This move will mark the latest international launch for the service, which has already launched across Latin America, in Canada and in the UK and Ireland. 

The service will launch in Sweden, Norway, Denmark and Finland by the end of 2012. It will be available on PCs, Macs, smart TVs, games consoles, Blu-ray disc players, smartphones and tablets.

TBI revealed in May that the company, run by CEO Reed Hastings, was planning to launch in Scandinavia by the end of the year and was in talks with local content partners and international distributors to secure programming.

Netflix had previously put its international expansion plans on hold in order to return to profitability in the US and had planned to roll out in Spain before pulling the launch.

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