Europsort hails digital Olympics

Sports broadcaster Eurosport’s Eurosport.com attracted almost 5.6 million daily visitors during the Olympic Games.

Of those, 1.2 million came from mobile devices. The online and mobile global audience was 36% higher than its yearly average.

With 6.5 million visitors on August 3, Eurosport.com achieved its best ever digital performance, while the English and Spanish markets broke their individual historical records on the web during the Games. The broadcaster said athletics, swimming and tennis were the most followed sports on Eurosport.com. 
 According to the broadcaster, over 3.5 million visitors were driven to its online network via Facebook social readers throughout the 16 days of competition.

Between July 28 and August 12, a total of 106 million different TV viewers watched the Olympics on Eurosport.