Blinkbox snags HBO content


Blinkbox has inked a deal with HBO that gives it UK electronic sell-through rights to a raft of content including season two of Game of Thrones and Boardwalk Empire.


Pay TV operator BSkyB has an output deal with HBO and exclusively airs all of the premium channel’s series on its Sky Atlantic channel. However, over-the-top service Blinkbox has inked a deal with HBO’s home entertainment division that gives its customers access to the premium channel’s content ahead of it launching in the DVD and Blu-ray window.
 Game of Thrones (pictured) will be available for £17.99 (€22.95) a season or £1.89 an episode, while Boardwalk Empire is available for £19.99 a season or £1.89 an episode.

HBO series covered by the agreement include both seasons of Game of Thrones and Boardwalk Empire, four seasons each of True Blood and The Wire and all six season of The Sopranos. TV movies and miniseries including Mildred Pierce and John Adams will also be available. The content launched on Binkbox, which is majority owned by supermarket giant Tesco, today.

Colin Smith, director, international digital distribution for HBO said: “We are delighted to partner with Blinkbox and to offer a wide variety of award-winning premium content to fans in the UK with a number of titles available on an EST basis for the very first time.  
Blinkbox CEO Michael Comish added: “This partnership with HBO is huge news for Blinkbox and our customers. Anyone wanting to watch the second seasons of Game of Thrones or Boardwalk Empire will have to wait to watch them on DVD – we’ve got them right now on Blinkbox.”