South African news network eNews is to launch in the UK after striking a deal with pay TV platform BSkyB.
The channel will take the slot on Sky’s electronic program guide previously held by Africa Channel +1. The channel is expected to change its name from eNews to ENCA for its UK launch. “Due to our expansion we will have to rebrand our service to make it relevant to viewers abroad and here at home,” Patrick Conroy, group head of news at e.TV told local press. “It will be more of a brand tweak than an overhaul, viewers need not be concerned. It will still be the same news service with the same content. The only difference will be our appearance.”
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