Consumer spending on video games on connected TV sets is set to increase to US$1.6 billion (€1.3 billion) in 2016 from US$88 million this year.
The prediction comes from research house IHS who said increasing adoption of internet-enabled TV sets and the rising availability of free-to-access games would lead to the growth. ”The stars of the connected TV games market are beginning to align,” said Piers Harding-Rolls, senior principal analyst and head of games research at IHS. “The sheer volume of addressable connected devices means this sector will be hard to ignore for content owners. There remain hurdles to overcome, of course, not least of which is user monetization. However, IHS expects an acceleration in spending during the next five years as these hurdles are dismantled by leading industry players. Connected TV devices are now poised to join a competitive mix of games distribution channels in the home alongside dedicated consoles, tablets and smartphones.”
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