Russian service provider VimpelCom has revamped its system for packaging digital TV channels. On top of its basic offering, VimpelCom, which operates through the Beeline brand, is offering 22 mini-packages along with 23 channels offered on an à la carte basis.
The basic package now comprises either 90 or 100 channels, depending on which city the subscriber is located, for RUB230 (€6) or RUB290 a month. The new mini-packages are based on themes including movies, sports, music and kids channels and cost between RUB65-400 depending on the number of channels and the theme. Subscription fees for the à la carte channels range from RUB15-149.
Timur Alyautdinov, director of broadband and digital TV and VimpelCom, said that a survey had shown that 65% of users were attracted by the choice of mini-packages and à la carte channels, and that about a third of subscribers were ready to switch to these offerings.
VimpelCom’s move follows similar initiatives by rivals MTS and Akado, both of which offer a range of thematic packages and à la carte channels.
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