Kids TV viewing time in Europe increases

New research from Eurodata TV shows that kids in western Europe watched more TV last year than ever before despite the ever-increasing availability of entertainment options. Across the big five European territories, the average daily TV viewing time was 138 minutes in 2011. That compares with 137 minutes in 2010 and 130 in 2009.

However, the ways kids are consuming TV content is changing, the research house notes in a White Paper launched ahead of the MIPJunior kids TV market in Cannes. Most viewing is now via free-to-air DTT channels and dedicated kids channels.

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