BlackArrow launches addressable ad solution

US-based advanced TV advertising specialist BlackArrow has launched a new solution designed to enable pay TV operators to deploy advanced advertising campaigns across multiple platforms against addressable audience segments.

BlackArrow said its new Subscriber Information Service lets advertisers deliver the most relevant messages to each audience segment. Pay TV operators can also use the solution to ensure marketing and promotional campaigns are delivered to eligible subscribers. SIS can target based on such viewer, household or device-related data as geography, demographics, marketing segmentation, membership or service level.

“The Subscriber Information Service is a necessary component of any pay TV operator’s strategy for enabling addressability and the capture of large amounts of audience-related reporting data,” said Joe Matarese, chief technology officer of BlackArrow. “Working with a large customer, we’re ensuring that the BlackArrow SIS can support large-scale production volumes while efficiently delivering addressable marketing and advertising campaigns across multiple platforms and devices.”