The BBC is to use Adobe’s Primetime Simulcast platform to deliver coverage of the Olympics and other major sports events simultaneously to desktops, smartphones, tablets, and internet-connected TVs to viewers across the UK. The BBC will also use Adobe’s Primetime Highlights service to deliver video-on-demand coverage.
Adobe’s Project Primetime is an initiative designed to enable the delivery of video via apps and browsers across all major platforms including the iOS and Android ecosystems.
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