Latvian telco Lattelecom is launching a service that lets subscribers customise their TV packages.
Customers that take the basic package will be able to add between one and eight additional channels to it. They can choose from the Travel Channel, BBC World, Nat Geo Wild, JimJam, Dom Kino, TV XXI, Nauka 2.0 and Dance Trippin.
Lattelecom said a recent survey of its customers revealed that 71% wanted to be able to create their own channel package.
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