The UK’s commercial broadcasters expect a sharp decline in TV ad revenues throughout the London Summer Olympics as the BBC dominates the ratings battle.
The Financial Times reports that media buyers and airtime executives expect the UK public broadcaster, which has Olympics rights, to garner big audience figures for its coverage of the games and are braced for year-on-year ad revenue declines of 8-10%. Earlier forecasts had suggested a 5% rise in ad revenues.
Week in view: #Quibi’s problems stretched beyond a pandemic digitaltveurope.com/comment/quibis…
23 October 2020 @ 15:11:25 UTC
.@Vizio brings @FacebookWatch to its smart TVs digitaltveurope.com/2020/10/23/viz…
23 October 2020 @ 10:31:53 UTC
.@Quibi confirms December shutdown #Quibi digitaltveurope.com/2020/10/23/qui…
23 October 2020 @ 10:31:32 UTC
.@Comscore expands CTV ad marketplace globally digitaltveurope.com/2020/10/23/com…
23 October 2020 @ 09:29:52 UTC
German smart TV sales up 14% says @gfk digitaltveurope.com/2020/10/23/ger…
23 October 2020 @ 09:29:38 UTC
