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Commercial broadcasters brace for Olympic downturn

The UK’s commercial broadcasters expect a sharp decline in TV ad revenues throughout the London Summer Olympics as the BBC dominates the ratings battle.

The Financial Times reports that media buyers and airtime executives expect the UK public broadcaster, which has Olympics rights, to garner big audience figures for its coverage of the games and are braced for year-on-year ad revenue declines of 8-10%. Earlier forecasts had suggested a 5% rise in ad revenues.

Tags: UK