The UK’s commercial broadcasters expect a sharp decline in TV ad revenues throughout the London Summer Olympics as the BBC dominates the ratings battle.
The Financial Times reports that media buyers and airtime executives expect the UK public broadcaster, which has Olympics rights, to garner big audience figures for its coverage of the games and are braced for year-on-year ad revenue declines of 8-10%. Earlier forecasts had suggested a 5% rise in ad revenues.
ICYMI: CGTN turns to France following UK ban digitaltveurope.com/2021/02/24/cgt… https://t.co/GMreIBGJBU
24 February 2021 @ 21:10:00 UTC
ICYMI: @plume raises US$270 million from Insight Partners digitaltveurope.com/2021/02/24/plu… https://t.co/rLGMixrRE1
24 February 2021 @ 20:34:00 UTC
Vevo launches Pop linear channel in UK on Samsung TV Plus vhttps://www.digitaltveurope.com/2021/02/24/vevo-launches… twitter.com/i/web/status/1…
24 February 2021 @ 20:00:01 UTC
.@broadpeak introduces next generation of ad personalisation solution BkYou digitaltveurope.com/2021/02/24/bro… https://t.co/xWzSm7F4Jf
24 February 2021 @ 19:33:00 UTC
ICYMI: LG to licence webOS to TV makers digitaltveurope.com/2021/02/24/lg-… https://t.co/j78FghhrUY
24 February 2021 @ 19:00:01 UTC
