France’s Centre National du Cinéma (CNC) has released the first results of its study into the lifecycle of films in the country from theatrical release through to free-to-air TV distribution.
The initial results cover 573 films released in 2007. Of these, the CNC study found that 86.2% had been released on DVD, 66.1% had been made available on video-on-demand, 63.4% had been distributed by a pay TV channel and 41.4% had been shown on free-to-air.
Some 28.1% of the films had been exploited across all four windows, from theatrical release to free-to-air, while 10% had only been shown in cinemas. The pattern of distribution varied according to the extent of the initial cinematic release and the sources of finance for the film – with 96.6% films pre-financed by pay TV operators being shown on a pay TV channel, for example.
The current system of windowing in France dates from 2005, with modifications in 2009 leading to a shortening of the period before films are available on VOD from 7.5 months to four months.
The CNC study comes as the organisation is taking part in a new round of talks on the reform of windowing.
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