Traditional TV still preferred by sports fans

Traditional TV and public screens will remain the most popular ways for keeping up with sporting action over the summer, according to a YouGov survey conducted for data centre specialist Interxion.

While traditional TV at home – 65% – and public screens – 10% – are the most popular medium for watching or listening to sport, 9% will be following the action on personal devices such as a home PC, while 7% will be watching on a laptop, and 3% on a tablet, according to the survey.

The biggest priorities for those streaming online content are maintaining consistent connectivity, cited by 21%, quality of sound/picture, cited by 19% and speed of connection, cited by 15%.