UK commercial broadcaster ITV is using cloud-based advertising server technology provided by business analytics and marketing specialist SAS for its online services including the ITV Player video-on-demand service.
SAS said its servers would enable ITV to deliver advertising across all its on-demand platforms including ITV.com, Playstation, Freesat, iOS and Android.
Simon Daglish, group commercial sales director, ITV said: “We are delighted to be partnering with SAS for all of our on demand display and video advertising and are looking forward to working together to develop the ad server to deliver some of the best operational disciplines and insights from TV and online.”
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