SevenOne International, a sister company of German broadcaster ProSiebenSat.1, has rebranded as Red Arrow International. The international distribution and production company, which has offices in cities including Germany, Hong Kong and LA, said that the new identity is intended to tie it more closely to parent company Red Arrow and that it now plans to increase efforts in international markets.
The company said: “Red Arrow International will extend its efforts in gap financing and securing international co-production and cofinancing partners, as successfully shown on projects like Lilyhammer and Le Grand starring superstar Jean Reno in his first television role.”
Jens Richter, managing director of Red Arrow International said: “We are thrilled to take our business to the next level together with the strength of our group and our valuable third-party producers”.
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