Netflix, the video streaming and DVD rental service, said its US customers watched over one billion hours of movies and TV shows online in June, a record for the company.
The US milestone was announced by CEO Reed Hastings. It means that, on average, each streaming subscriber in the US streamed an average of 38 hours of video during the month.
Previous statistics released by Netflix showed that there were two billion hours of streaming in the final three months of 2011.
“Netflix monthly viewing exceeded one billion hours for the first time ever in June. When House of Cards and Arrested Development debut, we’ll blow these records away,” Hastings said in a Facebook post.
A recent study by research group TDG showed that Netflix’s US subscribers watched 80% more streaming video hours in the fourth quarter of last year than were viewed on all pay TV video-on-demand systems taken together.
The company began an international expansion programme this year, with launches in the UK and Ireland.
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