Viaplay using Irdeto Active Cloak for Media

Modern Times Group has deployed Irdeto’s ActiveCloak for Media technology on its Viaplay over-the-top on-demand service.

Viaplay is using Irdeto ActiveCloak for Media to expand the range of devices on which it can offer its content, starting with  iPhone and iPad.

“Irdeto continues to be a trusted partner to Viaplay, and our decision to deploy ActiveCloak to protect our brand and our ability to license the best content is just another example of how Irdeto’s technology aligns with our vision,” said Niclas Ekdahl, CEO of Viaplay. “In an OTT environment, assuring studios and rights holders that their assets are protected is essential for us to obtain the most exciting and latest content for our consumers. With ActiveCloak, we are able to securely deliver quality content to the most popular consumer devices to the satisfaction of the content owners while maintaining a compelling and intuitive environment for the consumer.”