GlobeCast’s new IPTV platform MyGlobeTV has made its commercial debut in the US with the launch of 16 premium Romanian-language channels.
MyGlobeTV is a business-to-consumer TV bouquet that aims to bring international and genre-based content to subscribers. The platform uses closed-network, encrypted IP to deliver TV and radio content to a MyGlobeTV set-top box, a Netgem hybrid DVR. In the coming weeks and months, GlobeCast will expand the service beyond the initial Romanian offering, adding communities of channels targeted to different audience segments.
“We unveiled MyGlobeTV at the 2012 NAB Show in April, and we’re very happy now to launch the initial group of channels to the public,” said Emma Brackett, vice-president of consumer video products and services at GlobeCast. “Broadcasters from around the world now have an additional means of distribution in the world’s largest media market. With MyGlobeTV, they can develop new revenue streams and expand their viewer base by reaching markets not easily accessed via DTH satellite. We will continue to develop the service by adding more channels from around the world that include content from many different genres, such as science, music, history, drama, faith, and culture.”