About 80% of Czech over-the-top video-on-demand provider Topfun’s users access the service via connected TVs, according to Erik Uxa, project manager, VOD services, Topfun Media.
“Smart TVs are what are mostly being used by customers,” said Uxa, speaking on a panel session at Informa’s Digital TV CEE conference yesterday.
Uxa said that OTT providers had to target all devices in the market, regardless of the fragmented nature of the environment. As the OTT VOD industry was still new, it was too early to tell which devices would win out ultimately, and operators had to target as many as possible, he said. However, he said, in the Czech Republic connected TV platforms were proving to be the most popular currently.
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