Bouygues Telecom chooses Motorola Medios for on-demand marketing

French telco Bouygues Telecom has deployed Motorola Mobility’s Medios Merchandiser for its IPTV platform.

Bouygues will use the software to create content bundles, to market and deliver content across various devices and to target subscribers with recommendations. Medios Merchandiser forms part of Motorolas Medios suite of content delivery solutions and is designed to help the marketing of multiscreen services.

“Motorola’s Merchandiser solution takes the marketing of on-demand content to the next level and is enabling Bouygues Telecom to show case its IPTV content in the best possible way,” said Steve McCaffery, vice-president and general manager, Home business EMEA, Motorola Mobility. “It is not enough to simply have the best content. Service providers are looking for ways to ensure their content is discoverable and easily accessed. Merchandiser makes TV more interactive and engaging and represents another way that we continue to drive the evolution of TV and a smart, simple connected home.”