Premium sports channel BoxNation has appointed horse racing channel Racing UK TV to manage its new commercial subscription service.
BoxNation is a monthly subscription channel, set up by Frank Warren Promotions, that airs live boxing, features, news and behind-the-scenes footage. The channel is now being sold for the first time to commercial outlets in the UK and Ireland, via Racing UK’s commercial team.
Simon Green, CEO at BoxNation, said: “We wanted a partner who understood our product and already had an established reputation for delivering premium sport to the pubs and clubs. The Racing UK team met both criteria and we are sure they will deliver the distribution to match our expectations for the new home of boxing.”