Trace Sports is launching a temporary channel in France that will air during the Olympic Games.
The channel, called La Chaîne des Champions Spécial Londres, will be available from July 6 to August 20 via France’s CanalSat free-to-air DTH platform. It will also be available on CanalSat’s VOD service, on smartphones, tablets, PCs and Xbox 360. Trace said the channel would focus on the lives, passions, training regimens and careers of sports stars vying for medals this summer.
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