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Sony SAB launches on Freesat

Sony Entertainment Network’s Sony SAB channel has joined the Freesat platform in the UK.

The Hindi-language channel, which airs a mix of comedy shows and movies aimed at the South Asian population in the UK, went free-to-air on the Sky platform at the beginning of June, having previously been a pay TV service. On Freesat, the channel has occupied the first position on the so far unoccupied ‘international’ section of the EPG.