ProSiebenSat.1 buys into price comparison site

German commercial broadcaster ProSiebenSat.1’s SevenVentures subsidiary has acquired a majority stake in Sixt e-ventures-backed price comparison site preis24.de.

Preis24.de identifies top deals for private consumers, particularly in mobile communications and broadband.

Managing director of SevenVentures Claas van Delden said: “With a majority share in preis24.de, we are continuing to expand our presence in the digital world. Since a direct connection exists between e-commerce and TV, preis24.de has enriched our investment portfolio by adding an online portal with excellent prospects.”