RGB Networks teams up with BlackArrow for targeted advertising

Technology provider RGB Networks has teamed up with BlackArrow to deliver targeted advertising on multiple screens.

The joint solution is comprised of the BlackArrow Advanced Advertising System and RGB’s Ad Insertion for Multi-bitrate (AIM) solution. The joint solution, based on the SCTE 35 and SCTE 130 standards, is designed to deliver addressable ad insertion in an HTTP streaming video delivery environment.

AIM is a subset of RGB’s Enhanced Video Intelligence Architecture (eVIA) allowing for the insertion of ads, as well as program substitution and blackout applications, in a multiscreen IP video environment.