TV apps market set to grow, says report

The market for TV apps could generate revenues of over US$1.7 billion (€1.3 billion) by 2013, according to a report by In-Stat.

In-Stat predicts that US shipments of consumer electronics devices that support TV applications will grow from 14.6 million in 2010 to 83.4 million in 2014 and that there will be a US installed base of 136 million app-supporting devices by that date. It predicts that over 59 million US broadband households will own at least one device that supports TV applications by 2014.

“Our primary research shows consumers already have a moderate interest in TV widgets. An innovative web-enabled CE device and service from a company like Google or Apple could truly galvanise the market, much as the iPhone transformed the mobile telephony market,” said In-Stat analyst Keith Nissen.