Sky Deutschland has made significant inroads with its value-added services. The German pay TV operator has announced subscriber growth for its HD and DVR services, while use of its multiscreen platform has also increased.
Sky ended the first quarter with 508,000 Sky Plus DVR customers, up from 81,000 a year earlier, while Premium HD customers increased from 664,000 to 1.017 million.
Sky’s multiscreen service Sky Go has grown in popularity, with 6.231 million viewer sessions during the quarter, compared with 4.562 million a year earlier.
Overall, Sky attracted 360,000 new customers in the 12 months ending March 31. It ended the quarter with a total of 3.866 million.
“Germany and Austria are amongst the highest potential markets for pay-TV across Europe, and the acceleration of demand across our full product range, as well as outstanding customer satisfaction and recommendation levels, underline the strong momentum in the business. The recent acquisition of the full Bundesliga rights, along with extended rights for other important sports competitions, major Hollywood studio renewals, the forthcoming launch of Sky Atlantic HD, and the milestone agreement with Unitymedia and Kabel BW, give Sky a unique long-term perspective and provide a significantly enhanced opportunity for growth and innovation,” said Brian Sullivan, CEO of Sky Deutschland.
Sky increased first quarter revenues by 18% to €318 million.
