Orange has launched its TVcheck app in the UK. The social TV application, which allows users to access games and chant about shows with friends, is available from the UK Apple App Store for iPhones, and works works with 25 free-to-air channels in the UK, including the BBC, ITV, Channel 4 and Channel 5.
The app includes live TV image recognition technology, allowing users to point their phones at the TV and have them recognise the programme and register that they have ‘checked in’. It also includes integration with Facebook and Twitter.
Orange has already partnered in France with TV channels and programmes, including Channel NT1 (You Can Dance); NRJ12 (Les Anges de la Téléréalité) and Direct Star (Direct Star sur Scène) to deliver exclusive interactive experiences, based on the TV content, to TVcheck users.
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