INTELLIGENCE
France Télévisions yesterday officially launched its new video-on-demand service Pluzz VàD, complementing its existing Plus seven-day catch-up TV service.
Pluzz VàD, which will be available via IPTV, the internet, tablets and smartphones, is launching with a catalogue of about 3,000 titles, including drama series, documentaries, magazine and kids programming, live events and French and international movies, with about 500 titles available in HD. France Télévisions has promise that 200 new titles will be added each month.
The broadcaster said it had struck deals with the main French producers and with French film studios including Gaumont, Pathé, Europa, StudioCanal, TF1 and BacFilms. Discussions with Hollywood studios and still in progress. TV shows will be available for between €1.50 and €3, while movies are likely to be in priced around €4.99.
The service will initially be offered by service provider Free in its IPTV offering. Hubee is supplying the technology platform for Pluzz VàD and the service uses Adobe’s Flash technology and DRM.
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