Portuguese pay TV operator Zon Multimédia has launched a new publicity campaign based on the fact that it is now offering over 50 channels on its Restart TV service.
Restart TV enables Zon’s Iris advanced TV subscribers to restart shows if they miss the beginning. The service is used by more than 85% of customers with access to it, with over two million restart plays since its launch in September last year.
The company’s campaign highlighting the service comprises adverts on TV, the cinema, press, web and on billboards. Zon is offering Restart on 52 channels.