The extent to which viewers are watching TV and using other devices at the same time has been revealed in new research commissioned by law firm Wiggin.
Over 70% of respondents, who were based in the UK, said that they watch TV while browsing the internet or using another device.
Some 47% said they interact with friends on social media sites while viewing linear TV and 52% used the internet to find out more about the show while viewing.
Over 40% of respondents said that they watch online video content at the same time as watching TV and 35% said that they watch two or more full programmes simultaneously.
ICYMI: Investors react as @netflix misses subscriber forecast digitaltveurope.com/2022/01/21/inv… https://t.co/fHUeCvuLsy
21 January 2022 @ 21:30:00 UTC
ICYMI: @masmovil passes fibre milestone digitaltveurope.com/2022/01/21/mas… https://t.co/8sj4s4opfN
21 January 2022 @ 20:30:00 UTC
ICYMI: @canalplus names new head of sports digitaltveurope.com/2022/01/21/can… https://t.co/q1AsQ5oHhB
21 January 2022 @ 19:30:00 UTC
Insight TV launches on Polsat Box and Netia in Poland digitaltveurope.com/2022/01/21/ins… https://t.co/cIU6SJaPAa
21 January 2022 @ 19:00:00 UTC
DTVE: the week in view – @Netflix’s ‘poor’ results serve as reflection of pull-forward pandemic and a competitive s… twitter.com/i/web/status/1…
21 January 2022 @ 18:30:00 UTC
