Deutsche Telekom has launched a new iPhone app called Shair that enables users to discuss shows they watch with Facebook contacts, as well as the possibility to make comments on shows in real time.
The Shair app enables users to access synopses and other background information about shows as well as information on directors and actors. The app can currently identify shows on 15 channels carried by Telekom’s IPTV service including services from ARD, ZDF, RTL and ProSiebenSat.1.
Telekom cited a recent study by Bitkom showing that about 50% of TV viewers use the internet to obtain additional information at the same time via laptops, smartphones or tablets.
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