BSkyB has appointed Orange Advertising Network to represent its European inventory outside of the UK and Ireland.
BSkyB, whose online properties include Sky News, Sky Sports and Sky Entertainment, attracts 3.9 million unique visitors in Europe, outside the UK and Ireland, and generates 168 million page impressions a month. Orange Advertising Network will base its international sales team in London to sell BSkyB’s online properties across 25 countries, including France, Germany, Spain, Italy and the Netherlands.
BSkyB’s in-house sales arm, Sky Media, will continue to be responsible for selling its online inventory in the UK and Ireland. Tim Hussain, head of digital platforms, Sky Media, said: “Our entertainment, sports and news properties attract a dedicated audience across Europe who are highly engaged with our content and also respond well to advertising. Working with Orange Advertising Network will ensure that our brand is presented to the right buyers, maximising European revenues from our online properties outside our home markets of the UK and Ireland.”
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