US retail giant Wal-Mart yesterday launched a disc-to-digital movie store conversion programme, enabling owners of DVDs to go into Wal-Mart stores and exchange them for cloud-based digital assets that will enable them to view their content on multiple devices.
Customers of the service must have an account with Vudu.com, Wal-Mart’s digital content delivery platform, and UltraViolet, the cloud-based digital locker initiative supported by the majority of Hollywood studios.
Wal-Mart’s ‘disc-to-digital’ launch follows that of TV manufacturer Samsung in March. The latter launched a similar service in partnership with Flixster and technology company Rovi.
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