Sales of broadcast equipment is set to reach US$30 billion (€23 billion) by 2015, according to the International Association of Broadcasting Manufacturers (IABM).
Using data from several new surveys, the IABM predicts that sales will increase from around US$24 billion in 2011, with plenty of growth to come from multiplatform video delivery equipment. When asked to rank their ‘top broadcast technology purchasing strategy’, 50% of respondents named multiplatform content delivery, followed by file-based workflows at 42%, media asset management at 42%, upgrading operations to HD at 37%, HD transmission at 24% and news operations at 22%.
By 2015, the IABM expects 29% of the global broadcast equipment sales market to occur in North America, followed by 29% in western Europe and 11% in eastern Europe. Emerging markets as India and China will still represent a relatively small portion of the business, at 2% respectively.