Over a third of US households have at least one TV set connected to the internet, with games consoles accounting for the majority of connections.
Leichtman Research Group found that 38% of homes in the US have a TV connected to the internet, up from 30% a year earlier, with 28% of homes owning a games console connected to the internet. Just four per cent of homes had connected a smart TV, while one per cent used an OTT device including Apple TV and Roku.
Only 0.1% of the 1,251 people surveyed by Leichtman said they had cancelled their pay TV service in the last six months because of connected TV platforms.
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