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Shorts TV launches with Chello DMC

Short movie channel Shorts TV has chosen playout specialist Chello DMC to provide playout and content management services. Chello DMC will also represent Shorts TV in the Netherlands and Flanders.

Shorts TV launched yesterday in both SD and HD on the UPC network in the Netherlands. The service is also available in France, with further European expansion planned over time.

Shorts programming is categorised into one-hour or half-hour themed blocks that cover a variety of genres including comedies, musicals, documentaries, thrillers, dramas and animation. The channel will be subtitled in French and Dutch, with additional languages to be added as the channel expands its distribution. The HD channel will be distributed on the Telstar 12 satellite and the feed can be accessed throughout Europe.

In addition to the linear channel, Chello DMC will support Shorts in the delivery of video on demand services to its distribution partners.

Carter Pilcher, CEO at Shorts International said in a statement: “Chello DMC has first-rate technical broadcasting services and unrivalled expertise in channel playout. They are the ideal broadcast partner to help us expand our channel throughout Europe. With the best in short movies, we are excited to be bringing the channel’s acclaimed content to new audiences across Europe through both live and on demand TV platforms.”